Rolex SA is a renowned Swiss watch brand and manufacturer known for its precision, craftsmanship, and luxury timepieces. Established in 1905 by German businessman Hans Wilsdorf and his brother-in-law Alfred Davis as Wilsdorf and Davis in London, the company later adopted the name Rolex and became Rolex Watch Co. Ltd. in 1908. While the brand's origins may have started in London, its heart and soul lie in Geneva, Switzerland, where Rolex has established its headquarters and manufacturing facilities.
Rolex's Swiss heritage is a significant part of its identity and plays a crucial role in shaping the brand's reputation as a symbol of excellence in the watchmaking industry. The Swiss watchmaking tradition is globally recognized for its precision, quality, and innovation, and Rolex has solidified its position as a leader in this prestigious field.
The decision to move the company's operations to Switzerland was a strategic one, as Switzerland has long been regarded as the epicenter of watchmaking excellence. The country's skilled craftsmen, cutting-edge technology, and stringent quality standards have made it the ideal location for luxury watch production.
Rolex watches are entirely made in Switzerland, with each timepiece meticulously crafted by expert watchmakers who adhere to the brand's strict quality control measures. From designing and engineering to manufacturing and assembly, every step of the production process is carried out in Switzerland to ensure that Rolex watches meet the highest standards of precision and craftsmanship.
The country of origin for Rolex watches is Switzerland, and the Swiss Made label on every Rolex timepiece is a testament to the brand's commitment to quality and heritage. The Swiss Made designation guarantees that a watch is not only assembled in Switzerland but that a significant portion of its components and materials are also sourced from the country.
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